About us

Everyone loves it. Everyone has questions.

That’s the short version. Wear Happy Hedgehogg out and someone will ask about the hedgehog: the sunglasses, the smirk and, more often than you’d think, the two G’s.

Here’s the answer to the first one. A hedgehog wandered into our backyard one afternoon, completely unbothered, like the day belonged to him. We turned that attitude into a logo and gave him a pair of shades. Cute was never the plan. Then people started noticing.

He shows up three ways: big and colorful across a tee or hoodie, small and subtle on the chest, or stitched on a hat. Big or small, he’s built to be noticed.

We make tees, hoodies, sweatshirts, hats and stickers, with polos and quarter-zips coming soon. Nothing complicated. Just good basics with a hedgehog people can’t stop asking about.

Good mood. Built in. Questions included.

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